The Prompt
Our local Coastal Empire Habitat for Humanity needed a major refresh. The organization’s branding was outdated, the ReStore was difficult to shop in, and the public was unaware of its incredible impact on the community.
The Project
Working alongside the Coastal Empire's team, our SCADpro team ideated and redesigned the ReStore experience inside and out. We proposed a new store layout to enhance the shopping experience, an interior nav system to improve flow, and exterior mural work and advertising to entice potential customers.
Our mission was to communicate the inspiring history and story of the Coastal Empire Habitat for Humanity brand by creating a design-forward shopping experience at ReStore. We created a bright new store and shopping system that engages customers in the buying experience and Habitat’s mission.
I had the privilege of leading our graphic design team in developing a refreshed visual identity for the Coastal Empire ReStore. I created a comprehensive style guide to unify the brand’s updated look, designed a clear and adaptable signage system to improve navigation, and developed presentation and process materials to document our team’s work. Our design solutions not only revitalized the ReStore’s look and feel but also enhanced the shopping experience, making it more intuitive, engaging, and aligned with Habitat’s mission. Keep scrolling to see our work!
